With a business idea and a six-passenger limousine, Oscar Leon started Empire Limousine as an exploratory project. Little did he know that 5 years later he would upgrade to a ten-passenger limousine and be advertising on the first page of Google for Limousine Excursions in Tuscon, Arizona.
“I’m the luckiest entrepreneur because I get to help people celebrate. It’s a lot of fun to be a part of people’s best memories,” says Oscar. No matter what the occasion is, from a wedding, to a prom, or an anniversary, Oscar loves providing luxurious transportation for these important moments in his customers’ lives.
As a sole proprietor, Oscar ‘wears a lot of hats’ to manage the business. He has to schedule all of his bookings, do the actual driving for events, manage expenses and general accounting, on top of ongoing marketing and promotions needed to keep Oscar in business. The whole kit and caboodle is a lot for one man!
Without much time or money for marketing, his biggest challenge as a business is competing with the larger limousine companies who rank on Google’s first page. Empire Limo only ranks on the second page of Google’s search results. Search engine optimization and advertising is just not in the cards for Oscar, and marketing is too expensive. “I was quoted between $600 and $800 to get my ads up on Google. It’s just out of my range,” he says.
Effective marketing was inaccessible to Oscar until now. Enter Promote; with an all-in-one automated AdWords solution, Oscar was able to get online advertising at a fraction of the cost. After he signed up, his personalized landing page and ads were created automatically for him. These ads brought him in one new customer after another. On a $200 monthly package, Oscar saw a return on investment (ROI) of 1000% before that month was over!
“As soon as I signed up, the calls started coming in. I got 22 calls in my first month and booked 4 new customers. Promote gave me a chance to be competitive and grow my business, affordably.”
10X Return on Investment with Promote
Like most local businesses Empire Limousine leverages Yelp, the Yellow Pages and his website to gain business, but Promote is the only one that sends him a text notification when he has a lead. “I love getting a text from Promote when a lead comes through my Google ad. Promote is the only advertising channel I use that actually tracks my business for me. I highly recommend Promote to any small business owner who needs to be competitive in the internet world. It is an immense asset to get your business recognized.”